Most small business owners immediately think of press releases when they think of publicity. However, I use press releases specifically as a relationship-building tool.
They are very helpful in reminding reporters, customers, new hires, and potential new partners that your business has current products, services and news.
But press releases alone do not guarantee big media placements.
If you have a tight budget and schedule, I suggest spending the majority of your publicity time talking to targeted reporters via phone or in person. This way, you can share your passion and introduce yourself to appropriate media members directly. And this is usually much more beneficial than writing a press release and simply distributing it to a blanketed list of media venues.
However, you can build business awareness and get your press release posted on the Internet at no cost. It will take some time and effort to register and post your release. But here is a list of 40 sites that offer (or did offer) free, press-release posting:
2. ASPTheStreet
3. BizEurope
6. Dime-co.com
7. eBoom
10. EZ.Press
11. FastPitch
14. Free-Press-Release-Center.info, http://www.free-press-release.info
15. i-newswire.com
16. Kazor.com
18. Male Bits
19. Newsreleaser
20. PR.com
21. PR9.net
22. PRCompass
23. Press Method
26. Press-Base
27. Pressbox UK
28. Press-World
29. PR-GB
30. PRInside
31. PRLeap
32. PRlog.org
33. PRNewsNow
34. PRNuke.com
35. PRZoom
36. SBWire
37. UK PRWire
38. US PR Wire
39. Web2Newswire
40. PressReleasePoint.com
Now, these sites may change their polices. After reviewing them, regularly research new, online posting opportunities.
Also, there are many niche sites and blogs that may cater to your target audience. Look for various industry websites that offer free, press-release posting. Also check inexpensive posting sites such as PRWeb.
As a small business owner, it is possible to get some great media coverage on a limited budget. You just need to be willing to spend the time and do the work necessary.
And if you’d rather concentrate on core business activities, and outsource your publicity activities, please contact me at www.rembrandtwrites.com. I can provide you with some tips and additional information.
May 10, 2008 at 8:19 am
[...] presents 40 No Charge Sites for your Press Release posted at Rembrandt’s PR and Writing Blog for Startup Success. Get valuable PR and writing [...]
May 16, 2008 at 4:26 am
[...] presents 40 No Charge Sites for your Press Release posted at Rembrandt’s PR and Writing Blog for Startup Success, saying, “Get valuable PR [...]
May 29, 2008 at 9:49 am
[...] offers a list of free press release distribution sites and some good advice about press releases. Check it out and see how her sage advice can serve your storytelling and story distribution interests. Share [...]
May 31, 2008 at 7:33 am
[...] presents 40 No Charge Sites for your Press Release posted at Rembrandt’s PR and Writing Blog for Startup Success, saying, “Get valuable PR [...]
July 15, 2008 at 4:36 am
[...] also find a lot of sites where you can post your release for free by doing a simple search. Look for pertinent media venues [...]